Appica SSP Transforms Video Ad Monetization for StreamNow

Client Overview

Client: StreamNow
Industry: OTT & Video Streaming

Challenge

StreamNow had a growing user base but was underperforming in monetizing its video inventory. Ad fill rates were inconsistent, and latency issues led to poor viewer experience and drop-offs.

Objective

1. Improve video ad fill rate and reduce latency.
2. Maximize revenue through premium programmatic demand.
3. Maintain seamless user experience.

Our Approach

1. VAST & VPAID Optimization

Implementation:Integrated Appica’s video SSP stack with full VAST and VPAID compliance, enabling access to high-quality video demand partners.

Outcome:Fill rate increased from 50% to 87% within one month.

2. Latency Reduction

Implementation:Implemented server-side ad insertion (SSAI) and pre-caching of video ads.

Outcome:Reduced average ad load time by 42%, improving user retention.

3. Cross-Device Support

Implementation:Delivered optimized ad formats for web, mobile, and connected TV environments.

Outcome:Increased video completion rate by 30%.

Results

Video Fill Rate: 87% (up from 50%)

Ad Latency: -42% reduction

"These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammeled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every.!"

- Dayna James

Conclusion

By partnering with Appica Technologies, Retail Innovations Inc. transformed their business using tailored AI solutions. We not only addressed their challenges but also positioned them for sustainable growth and increased profitability.

Ready to see similar results for your business? Contact Appica Technologies today, and let’s discuss how our AI solutions can drive your profitability!