Boosting Mobile App Installs with Appica DSP

Client Overview

Client: GameForge Studios
Industry: Mobile Gaming

🔍 Challenge

GameForge was launching a new mobile game and needed rapid user acquisition without blowing the budget. Previous UA campaigns lacked targeting precision, leading to high CPIs (Cost Per Install).

Objective

1. Drive high-volume, cost-effective app installs.
2. Reach quality users likely to retain and monetize.
3. Improve campaign ROI through precise targeting.

Our Approach

1. Audience Segmentation & Geo Targeting

Implementation: Utilized Appica’s DSP to build custom audience segments and targeted Tier 1 geos based on genre interest and install behavior.

Outcome:Achieved 18,000 installs in 30 days with a 33% lower CPI.

2. Creative A/B Testing

Implementation:Tested multiple ad formats including rewarded video, playable ads, and interstitials to find the best-performing creatives.

Outcome:Playable ads generated a 6.5% install rate—2x industry average.

3. Retention-Focused Optimization

Implementation:Leveraged Appica’s post-install tracking to focus spend on users with high Day-7 retention.

Outcome:Day-7 retention improved by 44%, and in-app purchases rose 28%.

Results

Installs:18,000 in 30 days

CPI: -33%

Retention: +44% (Day 7)

"These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammeled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every.!"

- Dayna James

Conclusion

By partnering with Appica Technologies, Retail Innovations Inc. transformed their business using tailored AI solutions. We not only addressed their challenges but also positioned them for sustainable growth and increased profitability.

Ready to see similar results for your business? Contact Appica Technologies today, and let’s discuss how our AI solutions can drive your profitability!