Scaling Publisher Revenue with Appica SSP

Client Overview

Client: Zenith Media Network
Industry: Digital Publishing

🔍 Challenge

Zenith Media was struggling to monetize its fast-growing content network. Despite high traffic, their reliance on direct ad sales and outdated ad tags resulted in unsold inventory and inconsistent revenue.

🎯 Objective

To create and execute a strategic marketing campaign focused on:
1. Maximize fill rate and eCPM across all ad slots.
2. Reduce reliance on manual ad sales.
3. Improve real-time bidding efficiency.

Our Approach

1. Seamless SSP Integration

Implementation:Connected Zenith’s ad inventory to premium global demand sources through Appica’s header bidding and prebid.js solution.

Outcome:Fill rate jumped from 58% to 89% within three weeks.

2. Floor Price Automation

Implementation:Deployed dynamic pricing algorithms to set optimal floor prices based on real-time traffic behavior and demand.

Outcome:Increased average eCPM by 35% without sacrificing fill rate.

3. Unified Reporting Dashboard

Implementation:Delivered an intuitive analytics interface to monitor ad performance by device, geo, and format.

Outcome:Improved visibility into revenue drivers and optimized placement strategies.

Results

Fill Rate: 89% (up from 58%)

eCPM Growth:35% increase

"These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammeled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every.!"

- Dayna James

Conclusion

By partnering with Appica Technologies, Retail Innovations Inc. transformed their business using tailored AI solutions. We not only addressed their challenges but also positioned them for sustainable growth and increased profitability.

Ready to see similar results for your business? Contact Appica Technologies today, and let’s discuss how our AI solutions can drive your profitability!