Smart Targeting Drives Conversions with Appica DSP

Client Overview

Client: ClickNest eCommerce
Industry: Online Retail

🔍 Challenge

ClickNest was spending heavily on digital ads but failing to convert impressions into sales. Ad waste was high due to poor targeting and lack of campaign insights.

🎯 Objective

1. Increase conversion rate from programmatic campaigns.
2. Reduce cost-per-acquisition (CPA).
3. Scale high-performing audiences.

Our Approach

1. Precision Targeting via Appica DSP

Implementation:Used Appica’s DSP to build lookalike audiences and applied behavioral targeting across web and mobile channels.

Outcome:Improved CTR by 48% and reduced CPA by 41%.

2. Retargeting & Funnel Segmentation

Implementation:Deployed dynamic retargeting for abandoned carts and segmented funnel audiences into behavior-based groups.

Outcome:27% of retargeted users completed purchases.

3. Smart Bidding Algorithm

Implementation:Enabled auto-bidding based on conversion likelihood and A/B tested ad creatives.

Outcome:Ad spend efficiency increased by 50%.

Results

CTR:+48%

CPA: -41%

ROAS:2.8x return on ad spend

"These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammeled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every.!"

- Dayna James

Conclusion

By partnering with Appica Technologies, Retail Innovations Inc. transformed their business using tailored AI solutions. We not only addressed their challenges but also positioned them for sustainable growth and increased profitability.

Ready to see similar results for your business? Contact Appica Technologies today, and let’s discuss how our AI solutions can drive your profitability!