🚀 Appica’s end-to-end programmatic platform empowered brands to boost ROI by 2.5x through precision targeting, smart bidding, and unified analytics.
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Scaling Publisher Revenue with Appica SSP: Appica’s SSP boosted fill rates and eCPMs, helping publishers achieve a 120% increase in ad revenue through smarter monetization.
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Appicas DSP increased CTR by 48% and reduced CPA by 41% through precision targeting and automated optimization.
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Boosted video ad fill rates to 87% and cut latency by 42%, driving higher viewer retention and revenue.
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Drove 18,000 installs in 30 days while cutting CPI by 33% through targeted campaigns and high-performing ad creatives.
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Unveiling the Power of Google Cloud Platform8 Sep, 2024